Advertising, Influence, and Storytelling

Advertising is all around us, and it is our job as educators to make sure students are aware of the motives and methods of marketers.  The best advertisers turn to storytelling because of the effectiveness and impact it can have on the viewer.  Here are some videos to help you teach this concept. 

The first video is a great overview of this form of advertising and below are three examples of companies effectively employing storytelling. 

Example of advertising through storytelling from Dell. 

Example of advertising through storytelling from Google. 

Example of advertising through storytelling from The Guardian.